Mission | Ury Melendez

THE STORY BEHIND THE MISSION

For years, I watched hardworking families do everything right—work hard, provide, stay consistent—yet still struggle financially. It didn’t make sense.

The deeper I looked, the clearer it became: the issue wasn’t effort… it was education. Most people were never taught how money really works.

At the same time, I began studying what the Bible teaches about stewardship, wealth, and legacy.

There is a difference between God’s money and government money. A difference between income and true wealth. And there is a way to break the cycle.

That realization became a mission—to bring light where there is confusion, to bring truth where there has been deception, and to help families build something that lasts.

Book Ury to speak

What I discovered changed everything

It’s not random. It’s intentional. And just like my name carries purpose… so does your life.

This is more than information. This is your moment—

To break the cycle • To build wealth • To create legacy • To become everything you were called to be.

More than a name

My name is Uriel. It means “God is my light” - "The fire of God". This is more than a name. It is a calling. For years, many have known me as Ury. But there is a deeper purpose behind who I am called to be—and behind this message, this mission, this movement.

Ury Melendez is a faith-driven leader, educator, entrepreneur, and national advocate for sound money education.
He currently serves as Executive Director of Sinai Christian Academy in Linden, New Jersey, where he oversees the operations of a Pre-K through 12th grade private Christian school alongside his wife, Pastor Daisy Velez-Melendez.
With a passion for empowering families and communities, Ury has dedicated his life to combining faith, leadership, education, and financial literacy.
Before entering full-time ministry and education leadership, Ury spent 18 years in Corporate America, including six years as a Senior Loan Officer. During this time, he gained firsthand experience in the financial system and began recognizing the importance of asset-based wealth strategies.
Over the past 15+ years, Ury has also built a successful career in the direct sales and entrepreneurial space, mentoring thousands of individuals in leadership, sales, and personal development.
Today, Ury is the Co-Founder of the Generational Wealth Group, a movement dedicated to helping families break cycles of poverty and build lasting wealth through education and asset ownership.
Through speaking engagements, training events, and financial education initiatives, Ury has helped thousands of individuals open accounts that allow them to begin saving in gold and silver through modern financial technology.
His mission is simple but powerful:
Educate the masses about sound money and help families build generational wealth rooted in biblical principles.

Today, Ury is the Co-Founder of the Generational Wealth Group, a movement dedicated to helping families break cycles of poverty and build lasting wealth through education and asset ownership.
Through speaking engagements, training events, and financial education initiatives, Ury has helped thousands of individuals open accounts that allow them to begin saving in gold and silver through modern financial technology.